How will HOT be embedded for continuous engagement after the launch and first year?                                                                                                                                     Coalition members will be receiving ongoing communications including a newsletter and social media updates on new signatories and new best practices available on the website. Coalition partners are also able to develop their own programs and content to support, such as presentations at annual owner conferences and guidelines for developers and new owners to help implement the 5 actions. HOT is also planned by a global launch which may be phased by region each year.